The Henry Ford Museum

This permanent exhibit celebrating the history of auto racing in America draws die-hard racing fans and total track novices alike. So we devised 23 unique media experiences to help visitors of all (racing) stripes find or deepen their relationship to the sport–because opening the door for a diverse audience is where our creative rubber hits the road.

This immersive auto shop replica gives visitors a holistic view of the Ford 2016 GT. From design and fabrication to aerodynamics and performance, each element offers a unique entry point into this 24-Hours of Le Mans-winning vehicle.